Webinar Ch.1 · 840 attendees warm-entered funnel
Lead Page · 180 scored leads in 72hrs
Aire CRM · 4.8x lead-to-site-visit conversion
Full Funnel · ₹680Cr+ pipeline generated
Activation · 48hrs webinar to live lead engine
Community · 6,400+ professionals in the funnel
Webinar Ch.1 · 840 attendees warm-entered funnel
Lead Page · 180 scored leads in 72hrs
Aire CRM · 4.8x lead-to-site-visit conversion
Full Funnel · ₹680Cr+ pipeline generated
Activation · 48hrs webinar to live lead engine
Community · 6,400+ professionals in the funnel
The Complete Real Estate Growth Funnel
WEBINAR. LEAD PAGE. CLOSE.
Three stages. One system. Every warm prospect from your Dyraa webinar flows through a data-scored lead page and into Aire CRM — where your team has everything they need to close. Not someday. In 48 hours.
01
Stage 1 — Awareness
Dyraa Webinar
Builds trust, delivers market insight, creates a warm audience with intent — before anyone sees your lead page.
↓
02
Stage 2 — Capture
Data-Driven Lead Page
Captures intent, scores every lead on 14 parameters, and passes only qualified prospects to Aire — automatically.
↓
03
Stage 3 — Close
Aire CRM
Receives the scored lead with full context. Assigns, follows up, books the site visit, and tracks every deal to closure.
01 Stage 1 — Webinar
WARM THE
ROOM FIRST.
The biggest mistake in real estate marketing is sending cold traffic to a lead page. Dyraa's webinar series warms your audience before they ever see a form. By the time they reach your lead page, they already trust the brand — and the data.
How the Webinar Works
90-Minute High-Value Knowledge Sessions — Live and On-Demand
Each Dyraa webinar chapter delivers genuine market intelligence — micro-market pricing, demand signals, CP playbooks — for free. Attendees arrive as strangers and leave as warm prospects who already believe in data-driven real estate. That's your funnel entry point.
Knowledge Builds Trust Before the Ask
Every session leads with 80% pure value — market reports, live data, case studies. The CTA is 20% and feels natural, never forced. Attendees convert because they want to, not because they were pressured.
Hyper-Local Market Intelligence Delivered Live
Micro-market pricing, absorption rates, CP performance by geography — mapped on screen in real time. Attendees leave with data they can't get anywhere else. That's what makes them come back and refer others.
Replays Outperform Live — By Design
Dyraa webinars are built to be rewatched. Chapter 4 is more watched today than on launch day. Evergreen content that continues warming your funnel long after the live session ends.
Every Attendee is Pre-Scored Before the Lead Page
Registration data, session engagement, questions asked — all fed into Dyraa's intent model. By the time an attendee reaches the lead page, their score is already being built. The lead page completes it.
What Exits Stage 1
A warm, pre-qualified audience — ready for the lead page
Attendees who already trust Dyraa's data
Pre-scored intent signals from session behaviour
Market-educated prospects who qualify themselves faster
Community members who refer others into the funnel
↓
Warm audience flows to Lead Page
02 Stage 2 — Lead Page
CAPTURE.
SCORE.
QUALIFY.
The lead page is not a form. It is a scoring engine wrapped in a conversion surface. It takes a warm attendee, confirms their intent, extracts the right data points, and passes a scored, attributed lead directly into Aire CRM — without your team touching it.
Anatomy of a Dyraa Lead Page
A
Market Intelligence Hook
Delivers a micro-market insight specific to the visitor's city — before the form. Validates that Dyraa knows their market.
B
Social Proof Layer
Real outcomes from the webinar community — specific names, roles, metrics. Makes the next step feel obvious, not risky.
C
Intent Capture Form
6 fields — not generic. Role, market, challenge, volume. Each answer adds parameters to the lead score before submission.
D
Readiness Score Promise
The offer that converts: submit and receive your personalised pipeline gap report within 24 hours. Value exchanged for data.
E
Auto-Routing to Aire CRM
On submission, the scored lead is created in Aire, assigned to the right salesperson, and the 48-hour activation clock starts.
The Scoring Engine
14 Parameters. One Score. Zero Guesswork.
Every lead that exits the page carries a score built from behavioural, demographic, and intent signals. Aire CRM receives the score alongside the lead — so your team prioritises by data, not gut feel.
01 Role Type
02 Market City
03 Project Volume
04 Primary Challenge
05 Webinar Attendance
06 Session Engagement
07 Replay Views
08 Page Scroll Depth
09 Time on Page
10 CTA Clicks Before Submit
11 Device + Time of Day
12 Referral Source
13 Community Membership
14 Geographic Demand Index
What Exits Stage 2
A scored, attributed, context-rich lead — ready for Aire
87
Rahul M. — Developer, Pune
High Priority → Aire CRM
↓
Scored lead enters Aire CRM
03 Stage 3 — Aire CRM
ASSIGN.
FOLLOW UP.
CLOSE.
Aire doesn't receive a name and number. It receives a scored prospect with full context — which webinar they attended, what challenge they flagged, how engaged they were. Your team doesn't start from zero. They start from 87.
Aire CRM — Lead Pipeline
Live
1
Lead Received from Page
Auto-assignedby score + market
2
First Call — Within 4 Hours
Triggeredby Aire automation
3
Readiness Score Shared
Sentas personalised PDF
4
Site Visit Scheduled
Bookedvia Aire scheduler
5
Deal Tracking Begins
Token → Bookingtracked live
6
CP Attribution Locked
Auto-attributedon closure
Intent Score Routing
Leads routed by score, role, and geography — right person, right team, every time
4-Hour Follow-up SLA
Aire triggers automated follow-up reminders if the 4-hour window is missed
Site Visit Scheduler
Automated sequences tuned to real estate's 3-7 day buy cycle
Full Funnel Analytics
Webinar to lead page to CRM to closure — every stage tracked in one dashboard
CP Attribution Engine
Every broker and channel partner commission tracked, verified, and reported
Webinar Lead Sync
Chapter attendees arrive in Aire pre-scored — zero manual data entry
Full Funnel Performance
WHAT THE DATA SAYS
WebinarAverage attendees per chapter session1,067
WebinarReplay views vs live (Chapter 4)3.2x
Lead PageWebinar attendee to lead page conversion68%
Lead PageScored leads generated in first 72hrs (Ch.3)180
Aire CRMLead quality uplift vs pre-Dyraa baseline4.8x
Aire CRMTotal pipeline across all active clients₹680Cr
Who Runs This Funnel
YOUR ROLE.
YOUR ENTRY POINT.
01
Real Estate Developers
You run webinars under your brand using Dyraa's content engine. Warm attendees flow to your Dyraa lead page. Scored leads land in Aire CRM, assigned to your sales team with full context.
Branded Webinar→
Project Lead Page→
Aire Sales Pipeline
02
Channel Partners
You attend and co-host webinars to build your authority. Your co-branded lead pages capture buyer intent in your network. Aire attributes every closure to your CP code automatically.
Co-Hosted Webinar→
Co-Branded Page→
Attributed Closures
03
Brokers and Consultants
You use Dyraa webinars to warm your existing contacts. The lead page re-engages your database with a data-backed offer. Aire tracks every follow-up call, site visit, and deal stage for you.
Database Webinar→
Re-Engagement Page→
Deal Tracking
Webinar
You Are Here
Aire CRM
ENTER THE
LEAD PAGE.
You are at Stage 2 of the funnel. Fill this form and your scored lead enters Aire CRM within minutes. Your 48-hour activation clock starts now.
What Happens After You Submit
0hr
Your lead is scored and enters Aire CRM14-parameter score calculated. Assigned to the right Dyraa team member.
4hr
First call from your Dyraa activation specialistThey arrive knowing your role, market, and challenge. No repeat questions.
24hr
Your Readiness Score report deliveredPersonalised pipeline gap analysis based on your market and role.
48hr
Your Dyraa lead page and Aire CRM go liveYour funnel is active. Your pipeline starts moving.