Intelligent
Real Estate.
NRM International has built a 25-year legacy of placing multinationals in India's most prestigious addresses. AIRE transforms that legacy into a precision-driven, AI-powered growth engine — automating every touchpoint from lead capture to lease renewal.
NRM International:
The Benchmark for Corporate Real Estate in India
A multi-disciplinary group headquartered at DLF Cyber City, Gurugram — NRM serves the full spectrum of corporate real estate: residential leasing, commercial offices, industrial property, interior construction, and serviced apartments. Their clients are the Fortune 500.
India's Premier Expatriate Real Estate Partner
NRM is the go-to intermediary for MNCs entering India — from Fortum to Deutsche Bank. With offices serving Delhi NCR, Gurgaon's prime corridors (Golf Course Road, DLF phases), and pan-India affiliate networks, NRM manages thousands of active residential and commercial mandates simultaneously.
Five Verticals, One Relationship
Corporate Leasing · Serviced Apartments · Commercial Property · Industrial & Warehousing · Interior Construction & Fit-Out. Each vertical operates with its own deal pipeline, client base, and negotiation cadence — creating a complex orchestration challenge that AIRE is purpose-built to solve.
High-Value, High-Touch, High-Volume
NRM's clients are C-suite expatriates and global mobility managers with zero tolerance for friction. Each engagement demands bespoke curation, multilingual coordination, and flawless follow-through — precisely where AIRE's AI layers deliver transformative value.
International
Six Pain Points Holding
NRM Back
Despite market leadership, NRM operates on predominantly manual, relationship-driven workflows. As deal volumes scale and client expectations evolve, these frictions compound — costing revenue, time, and competitive edge.
Inbound enquiries arrive via email, WhatsApp, phone, and referral — spread across individual brokers with no centralised CRM. Leads fall through the cracks. Follow-up is inconsistent. Hot prospects go cold.
Deal tracking relies on spreadsheets and personal memory. No automated reminders for lease renewals, viewing follow-ups, or negotiation deadlines. Brokers are reactive, not proactive — the biggest threat in a competitive market.
Leadership cannot see real-time deal stage, broker performance, or conversion rates across verticals. Strategic decisions are based on gut feel, not data — making it impossible to forecast revenue or allocate resources efficiently.
NRM's website is functional but not conversion-optimised. No chatbot. No instant property matching. No integrated enquiry-to-CRM flow. Competitors are capturing digital-first MNC clients that NRM doesn't even see.
NRM's stickiest revenue is repeat corporate clients — yet lease expiry data sits in filing cabinets or individual email chains. Without proactive renewal triggers, clients are lost to competitors simply because no one reached out first.
A client renting a serviced apartment rarely gets introduced to commercial leasing or interior construction. Each vertical operates in isolation — forfeiting enormous cross-sell revenue from an already-warm, high-trust relationship.
Your Complete Intelligence Layer
for Every Deal, Every Client
AIRE isn't just a CRM. It's an AI-driven operating system built specifically for premium real estate — transforming every pain point into a competitive advantage for NRM.
AIRE's AI layer listens across all channels — WhatsApp, email, web form, referral — and automatically creates a lead record, scores it for deal potential, and routes it to the right broker within seconds. Zero leads lost. Zero manual entry.
AIRE automatically sends personalised follow-ups, viewing reminders, shortlist updates, and check-ins — all tailored to the client's profile and deal stage. Brokers close deals, not chase emails.
A Kanban-style deal board gives NRM leadership and brokers instant clarity on every live opportunity — from first enquiry to signed lease. Filter by vertical, broker, deal size, or deal stage at a glance.
AIRE's renewal engine automatically surfaces leases expiring in 90, 60, and 30 days — initiating a personalised re-engagement sequence and alerting the account broker before any competitor can make contact.
When a corporate client signs a residential lease, AIRE automatically flags their fit for commercial office search, interior fit-out, or serviced apartments. Cross-sell recommendations are surfaced to brokers at precisely the right moment in the relationship.
NRM's leadership team gets a real-time command centre: total active pipeline value, broker performance rankings, vertical revenue breakdown, and market velocity — everything needed to lead with precision, not intuition.
From Day One to
Long-Term Technology Partner
Deep Dive into NRM's World
We meet at NRM's Gurugram office to map every workflow, lead source, deal stage, and communication pattern across all five verticals. No generic implementation — AIRE is configured exactly to how NRM works.
AIRE Configured for NRM's Exact Needs
Custom deal pipelines for each vertical. WhatsApp and email integrations activated. Lead scoring trained on NRM's historical enquiry data. Renewal engine loaded with existing lease portfolio. Dashboards built for Radhika's team and leadership.
Full Deployment. Zero Disruption.
All active leads, deals, and leases live inside AIRE. Brokers are fully trained. Automated follow-ups running. First renewal alerts firing. Leadership dashboard live. Weekly AIRE success reviews to tune and iterate.
A Permanent Technology Partnership
Quarterly roadmap reviews to align AIRE's evolution with NRM's strategic growth — new markets, new verticals, new capabilities. As NRM grows, AIRE grows with it. Priority access to every new feature. Dedicated account team. Always-on support.
What Changes When
AIRE Goes Live at NRM
The Interest is Real.
The Moment is Now.
Let's Build the Future
of NRM Together.
Three steps. One transformative partnership.